An effective media plan will result in a set of advertising opportunities that target a specific audience and fit in with the organization’s marketing budget. Media planning is more involved with formulating a strategy, evaluating its effectiveness, and adjusting, while buying is the execution of the strategy.

The team at Tiruzer marketing ensures a sound knowledge of a client’s consumer base. We will critique and recommend a media schedule that takes demographics and the watching, reading and listening habits of consumers into consideration. Our media scheduling is driven by the appropriateness of the style of placement to the audience.